Networking isn’t just a popularity game— it’s a critical aspect of running a business. If you hope to grow and expand your brand, you have to build relationships and establish important connections. However, if you’re not a “connector” by nature, you may not be sure where to start.
If you’re ready to start spreading the word about your business, and connect with everyone from peers in your industry to potential clients, here are some important networking hotspots where you should be present.
Social Media Platforms
Social media platforms are the place to be. Sites like LinkedIn, Facebook, and even Reddit can be powerful networking tools for facilitating connections. You can meet up with other professionals to discuss trends, share tips, and even seek advice.
Make sure that you stay involved in places like these by not just reading but actively participating. One of the best aspects of social media networking is that you may make connections with people on the other side of the world who you otherwise may have never come across in real life. Never before has it been possible to connect with others on such a global scale until now.
Industry specific meetups can be one of the best places for networking. Many organizations organize meetups to bring like minded individuals together. Attending events like these can be a terrific opportunity to connect with peers and even potential collaborators.
Not to mention, a lot of these meet ups can be downright fun. It’s all a numbers game, so the more you get out there and meet people face to face, the more you’re spreading the word about your business with people that matter.
Trade shows are one of the most ideal places to meet other professionals in your field. These events specifically bring together everyone from industry experts to influencers to even potential clients. There are all sorts of seminars and panel discussions where you can connect with people you admire, and in turn share your expertise too.
Since these events are so targeted towards a specific type of person, they’re often one of the best places to network.
Chamber of Commerce Events
Your local Chamber of Commerce is created with the intention to promote local businesses and foster a strong local economy. Attending Chamber of Commerce events is a great way to meet not only people in your industry, but also step outside of your industry. By expanding your reach to people outside of your specific business realm you may be surprised to find that it’s a unique opportunity to broaden your reach even more.
Usually these kinds of events range from everything from professional luncheons, to after work mixers. Keep an eye on the local Chamber of Commerce calendar and attend as many everyone says you can.
As you can see, networking is critical for your business ‘s growth. The more proactive you can be about engaging with others and looking for new opportunities for your business every chance you have, the faster your business will grow.