Not that long ago, video marketing was only used by big companies with deep pockets to market on television. Today, video marketing is one of the fastest-growing marketing methods in the world. More importantly, video marketing is one of the most effective ways to promote brand awareness, brand image and to generate conversions.
Both B2B and B2C buyers are highly influenced by video marketing. The infographic below provides an overview of why video marketing is such a powerful tool and then discusses ways to approach and implement video marketing for any size business.
A marketing video can come in many shapes and sizes — from 10-second teaser ads to a 10-minute informative video.
How do organizations know how and where to start? One easy way to create an emotional connection is storytelling. Consider using stories based on informative data, customer-led stories, and philanthropic causes. For that matter, the story format works the same way for most types of marketing messages.
Making the point simple and making it memorable is essential in today’s marketing playing field. Consumers everywhere experience several marketing ads in a day. Digital marketing experts believe that most Americans are exposed to 4000 to 10,000 ads each day.
Visual messages (video in particular) stay with us longer. Think about one of your favorite movies or series, You can probably replay the favorite scene in your head and immediately raise the feelings and ideas that made such an impression on you. Storytelling video work in the same way. In a world full of digital information, it is an indispensable marketing technique for any size organization committed to increasing its pool of prospects and customers.
Make sure to check out the infographic below for more information on how video marketing can increase conversions.